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YOur Business
Level up
CONTENT. STRATEGY. GROWTH.
✦
CONTENT. STRATEGY. GROWTH. ✦
If Your Business Relies Only on Word of Mouth…
You’re Already Behind.
👎
OLD WAY
Most home-service businesses still rely on word of mouth and the occasional Facebook post to get new customers. That might have worked 10 years ago — but today, people are scrolling before they’re searching. If you’re not showing up on their feed, you’re invisible.
❌ Inconsistent posting = forgotten brand
❌ Random content = no trust built
❌ No strategy = no predictable growth
👍
NEW WAY
The fastest-growing painting, landscaping, and home-service companies are winning online. They’re building trust with strategic content, showing up where homeowners spend their time, and turning local attention into booked jobs.
✅ Strategic weekly content that builds trust
✅ Scroll-stopping videos that showcase your work
✅ Systems that turn attention into real revenue
Your Marketing
Mentor
Ethan Zuke is the founder of MAD. MARKETING, a results-driven agency helping home-service businesses grow with short-form content and targeted ad strategies. With over $800K in revenue generated for home-service companies, Ethan focuses on turning scrolls into booked jobs and building brands homeowners can’t ignore.
BUILD YOUR CUSTOM STRATEGY
THE INTERVIEW
01
PROJECT: Define Your Direction
We’ll start with a strategy call where we get crystal clear on your goals, challenges, and what makes your business different. This is where we lay the foundation for everything — so your content, ads, and funnel are built around your vision and designed to drive real results.
The Breakdown:
📘 Full Playbook: Month’s worth of scripts that turn views into booked jobs.
📱 Social Posting & Management: Consistent posting with captions
🎥 Short-Form Videos: We turn your filmed clips (or ones we capture) into high-performing short-form videos optimized for reach, engagement, and conversions.
✍️ Custom Hook & Script Library: We write custom hooks and scripts tailored to your audience so your content captures attention fast and keeps viewers watching.
📊 Advanced Monthly Reports: Each month, we review performance, plan next steps, and refine your content to maximize growth.
📈 Facebook & Nextdoor Ads: We create and manage targeted ad campaigns that turn local attention into real, high-quality leads for your business.
🌐 Custom Funnel Page: We build a high-converting landing page that captures leads instantly and drives them to book your services.
THE EXECUTION
02
PROJECT: Bring the Plan to Life
Here’s where we turn strategy into results. Once the plan is in place, we handle everything - from filming and editing content to launching ads and building your funnel. The goal is simple: turn local attention into booked jobs and consistent revenue.
2 Short Form Post / Week
📘 Full Playbook
📱 Social Posting & Management
🥉STARTER:
4 Short Form Post / Week
+ ✍️ Custom Hook & Script Library
+ 📊 Advanced Monthly Reports
🥈PRO
5 Short Form Post / Week
+ 📈 Paid Ads
+ 🌐 Custom Funnel Page
🥇ELITE
CONTENT. STRATEGY. GROWTH.
✦
CONTENT. STRATEGY. GROWTH. ✦